Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017


The Connected Store of the Future
  The Connected store of the future is designed to illuminate the most ground-breaking technologies and strategies that are driving the digital store, so retailers can get smarter about the way to help shoppers feel connected in multiple retail spaces and online places! Hear from leading retailers who are successfully delivering a seamless online to physical store shopping experience, boosting sales and enhancing customer experience.

27 April, Theatre 1

10.05 - 10.35


Opening Keynote Q&A: Future Ball Gazing

What's next in retail? Join the former group marketing director, who helped to widen the brands' multi-channel platform offering and presence in international territories to gain key insights into future retail trends and potential growth areas.

Eilidh Macaskill, Former Global Marketing Director, Monsoon Accessorise


    10.40 - 11.10


    Omnichannel Retail: Digital Transformation, Customer First!

    Gone are the days when retail stores consisted of a physical space defined by a mere 4 walls, aisles and overstocked shelves! 100% aligned brick-and-mortar and online / physical and digital retail spaces are the holy grail of omnichannel success! Where are the biggest investment opportunities, what are the critical success factors, what does the omnichannel store of the future look like and is it possible to completely close the gap between digital and online to put the customer at the centre of your digital transformation!

    Michael Durbridge, Omni Channel Director, B&Q


    11.15 - 11.45


    Meeting Customer Demands In-Store

    To thrive in the digital today, retailers are constantly evolving to meet new demands for more convenient and memorable shopping experiences, Hear how one retailer is fostering a company-wide culture that puts the customer centre stage at every point in their shopping journey – from order, to fulfilment and delivery! What are the results?

    Will Lockie Programme Head – Multichannel, Evans Cycles


    12.30 - 13.10


    Panel Discussion: Future Store – Virtual Changing Rooms, Beacons, Augmented Reality… What’s next?

    In this panel discussion hear how some of the most innovative retailers are using the latest in-store technologies to create inspirational and mind blowing shopping experiences. How are retailers using beacon technology and digital signage to inspire and inform; rewards and push notifications to impact sales; and mobility and POS solutions to improve customer service!

    Kash Ghedia, Head of Technology, Dixons Carphone

    Phil D’Souza, ‪Head of Merchandising, Topps Tiles Plc‬


    13.15 - 13.45


    The Importance of Establishing Trust for Retailers

    Amazon Payments will share with retailers why one of the major component to success, is for retailers to establish trust among their customers, and how trust is the driving factor behind consumers’ decisions to shop on a particular eCommerce website.

    Cristian van Tienhoven, Senior Manager, Amazon Merchant Services

    Natasha Ascott, CEO, Muddy Puddles

    Suzannah Taggart, Digital Marketing Manager, Soak&Sleep


    14.45 - 15.15


    Digitising Trade Marketing: Insights from Global Brands on the Next Frontier in E-commerce

    Trade marketing is EUR465b industry globally. As consumers spend increasingly more time online, digital trade marketing presents a huge opportunity for both brands and retailers to reach these consumers in more targeted and innovative ways not possible in the offline world. Retailers adopting digital trade marketing are seeing 2.5-3x uplifts in key metrics. We interviewed 14 senior marketers, trade marketers and eCommerce specialists across 12 of the largest FMCG and Consumer electronics companies in the world to learn how they are approaching digital trade marketing. Join this session to learn what they told us.

    Henry Eccles, Head of eCommerce, UK, Google


    15.20 - 15.50


    Closing Keynote Address:

    Emma Grant, Senior Manager – Seller Experience, eBay UK