Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017



                   


Mobile in Multichannel
 
Overview
Sponsor
  Mobile pervades everything and is continuously on the rise. We are now at a stage where ecommerce is ‘mobile-first’. The focus is moving from the “newness” of the mobile device to understand the impact on staff, stores and services when the customer is holding a “remote control for retail” in her hand. Where are the newest and biggest opportunities for retailers and how can they deploy the latest technologies to win the virtual race?
 


28 APRIL, THEATRE 3

10.05 - 10.35

 

Opening Keynote Address: What Retailer’s Can’t Afford Not to Know About How Mobile is Transforming Customer Behaviour


Exponential technology advances, shifting customer demands and increasing competition makes retailing Increasingly risky business! How can you harness mobile to come out on top?


Sarah Stagg, Director of Digital Product, House of Fraser


 
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    10.40- 11.10

     

    Spinning Mobile into Gold!


    Retail is dominated by mobile where the largest growth area in online & offline shopping is mobile-only consumers. How can you differentiate and deliver success in the mobile? How can you align mobile with consumer lifestyle and what are the challenges of hitting key journey touch points across the myriad of consumer devices in a relevant and timely way. Where is the biggest ROI?


    Stuart McMillan, Deputy Head of Ecommerce, Schuh


     
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    11.15 - 11.45

     

    Mobile In-Store – Are Your Staff Mobilised?


    Hear first-hand how Sainsbury’s are using incentives and training to support staff in their drive to mobilise the on the ground workforce to enrich customer experience. What are the pros, cons and potential hurdles to success?





     
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    12.30 - 13.10

     

    Panel Discussion: What Do Customers Really Want – Funky Apps, Convenience and Packaging Products to Entice And Delight?


    Mobile is ubiquitous! But do you really know what your customer’s want to use mobile for and – better still – what drives online purchasing? In short, how is mobile really paying dividends? Join our panel of mobile trailblazers as they unlock some of the biggest successes and failures in mobile ecommerce!


    Gerald Dawson, Director, Weird Fish Clothing and Forthglade Natural Pet Foods

    Sam Hill, Chief Architect, M&S


     
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    13.15 - 13.45

     

    Detect & Deter: What Are Fraudsters Up To?


    Fraudsters are always searching for soft targets. Detecting fraudulent transactions are expensive, costing your business for manual reviews and lost revenue from unhappy customers. What else is going on in the dark world of criminal fraudster organizations? Learn about current global criminal techniques and trends affecting eCommerce and Mobile retail.


    Don Bush, Vice President – Marketing, Kount


     
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    14.45 - 15.15

     

    How to Talk to Customers on the Toilet – Getting Personal vs. Getting Intrusive


    - The Nir Eyal 'Hook' model and real examples of how this can work/not work - How can this model can help build habitual behaviours in product development? - Loyalty, frequency of visiting and retention


    Rosie Snow, Product Owner, M&S


     
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    15.20 - 15.50

     

    Closing Keynote Address: Reaching the Online Consumer; Achieving success in retail and ecommerce on Facebook


    The rise of digital technology is creating challenges for retail marketing, but it has also created the opportunity to connect with consumers in new, more personal ways and at an unprecedented scale. Facebook Inc is an integral part of the connective tissue of the web and this session is designed to look at the role that Facebook can play in the retail experience – both in-store and online.


    Courtney McNally, Client Solutions Manager, Retail & e-Commerce, Facebook


     
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