Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017



                   


Digital sales & Marketing
 
Overview
Sponsor
  Digital Marketing is increasingly complex but retailers keen to gain the competitive edge are realising that getting to grips with digital can offer more opportunity to reach customers and deliver results. How can you use digital to shape a customer-centric culture, deliver more compelling customer experiences and use data, journey mapping and personalisation to create campaigns and drive behavioural change? Find out at the Digital Sales and Marketing Conference.
 


28 APRIL, THEATRE 1

10.05 - 10.35

 

Opening Keynote Address: Honing in on Customer Experience to Bridge the Gap Between Acquisition and Retention



Andrew Curran, Member of the Board, Amara


 
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    10.40 - 11.10

     

    Service Design: Looking at Business in a User Centred Way


    Description coming soon


    Ben Terrett, Group Design Director , Co-operative Group


     
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    11.15 - 11.45

     

    Becoming Agile –
how UGG Australia and Deckers Brands are transforming their global digital business


    With more solutions in the cloud, and less reliance on traditional IT structures, and the ability to test and measure at speed with new technologies, now is the opportunity to restructure your teams to be able to move quickly, especially if you are in multiple brand, multiple market region. - Restructuring your ecommerce team for success - Moving from waterfall to agile - Focussing on usability and testing - Removing the HIPPO effect - Improving consistent experiences in all European markets - Managing brand vs consumer expectations


    David Williams, Senior Director – Digital, Omnichannel – EMEA, Deckers


     
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    12.30 - 13.10

     

    Panel Discussion: Digital Disruption: Hardware, Content, Technologies and Partnerships


    The role of the marketer has changed dramatically – the modern marketer needs to be completely on abreast of the rapidly evolving digital technologies and strategies driving forward ecommerce and retail. Hear how the rapidly changing retail landscape is changing the role of marketer and what the most progressive need to know about the technologies and strategies driving forward the industry today!


    Rachel Waller, Global Director of Online Communications, Farfetch

    Mat Braddy, Founder, Rock Pamper, Scissors

    Neil Roberts, Head of Digital, Eurostar


     
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    13.15 - 13.45

     

    Go to Where the Data Is - social media and email


    In this presentation Skip will: define the difficulties in tying together a social user and an email subscriber as being one and the same individual, discuss using social data to build segments not just using the rich demographics but also based on social behaviours, show how to provide a consistent user journey and talk about best practice, rules, consent, etc.


    Skip Fidura, Client Services Director, dotmailer


     
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    14.45 - 15.15

     

    Calling all Retailers. Make millions from Unlocking your most valuable asset. Data.


    In this season Nick will give practical advice to retailers and brands about using rich ecommerce data to drive both onsite and offsite marketing.


    Nick Bamber, Head of Digital Advertising. Asda (walmart uk)


     
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    15.20 - 15.50

     

    Closing Keynote Address: Digital as a Route to Better Customer Experiences


    Ecommerce is advancing at an unprecedented pace with new technologies and strategies driving retail growth, innovation and new opportunities for ROI. Where the biggest growth opportunities and how can digital be used to create better customer experiences?


    Paul Goldstein, Industry Head , Google


     
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