Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017



                   


Digital Merchandising
 
Overview
Sponsor
  How easy is it for your customers to log on, find what they want, purchase it, receive it on time and in perfect condition? Digital Merchandising is designed for retailers who want to connect with the customer online to win new business, with a focus on converting customers and boosting online sales. Find out about the latest tools and strategies to create new websites and display products in a way that is accessible and attractive to online shoppers.
 


28 APRIL, THEATRE 2

10.40 - 11.10

 

Opening Keynote Address: Product Discovery – the key to creating a Seamless and Visually Stunning Experience to Achieve Winning Results!


Joel Palix worked for more than three decades in the beauty sector; as President of the Clarins Fragrance Group and also held executive positions at Yves Saint Laurent Beauté. Hear first-hand how Joel thinks product discovery and customer experience can be enhanced online.


Joël Palix, CEO, Feelunique


 
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    11.15 - 11.45

     

    Omnichannel Merchandising for Better Customer Experiences


    In this session hear how to use data to manage personalisation at scale; making general, diversified sites more relevant to customers. Where is the link between omnichannel merchandising and customer experience?


    Kim Ludlow, Managing Director – UK, mySupermarket


     
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    11.50 - 12.20

     

    Design and Usability – what’s all the fuss about?


    Customer demands for increasingly fast, slick and user-friendly online and mobile experiences is forcing retailers to rethink strategies for packaging and showcasing offerings to delight and engage the consumer anytime, anyplace, anywhere! What do retailers need to know about offering a user-friendly, compelling and consistent brand experience via online and mobile devices?


    Imran Younis, Global Head of UX, Laterooms.com


     
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    13.05 - 13.45

     

    Panel Discussion: Seasonality, Sales and Black Friday – Surviving and Thriving Retail Peaks and Troughs


    Unpredictable changes in customer buying behaviours can have an enormous and negative impact product development and delivery. How can merchandising be aligned to possible fluctuations in buying behaviour and what are the costs/benefits? What can we learn from Black Friday in 2015 and how can we use this information to move forward in 2016?


    Levi Young & Diana Zingher, Founders, Enclothed

    Sarah McVittie, Co-Founder, Dressipi

    Stuart McMillan, Deputy Head of Ecommerce, Schuh


     
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    13.50 - 14.20

     

    Site Search. Why bother? Top tips for improving your website conversion!


    Ian will present the must have strategies and tips for improving your website conversion using real world examples. This session is great for organisations who are trying to take their online conversion to the next level and those that wish to get away from poor search and recommendation strategies. 2016 is the time to bother about Site Search!


    Ian Scarr, Regional Vice President – EMEA , SLI Systems


     
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    14.45 - 15.15

     

    Enhancing Online User Experience to Boost Conversions


    Where do customers fit in when planning new products and services and how is this linked to online development? Hear how Eurostar is putting the customer at the heart of everything they do to enhance user experience and boost conversions.


    Neil Roberts, Head of Digital, Eurostar


     
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    15.20-15.50

     

    What Will Online Merchandising Look Like in the Future – Creating Inspirational Shopping Experiences!


    Join Sarah, serial entrepreneur and co-founder of fashion personalisation service Dressipi, as she looks ahead to upcoming trends and developments in online merchandising.


    Sarah McVittie, Co-Founder, Dressipi


     
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