InternetRetailing Events has just released their first guide, ‘ECOMMERCE IS DEAD LONG LIVE MULTICHANNEL’ for retail marketers. The paper provides an in-depth outlook on the key areas essential for success in retail marketing.
With rapid developments taking place in technology, the retail game has been changed completely. Retail should no longer be viewed as separate channels competing against each other. Instead, it should now be grasped from a multichannel perspective.
Consumers are becoming less patient and expect retailers to provide a seamless shopping experience anytime and anywhere. Although consumers are more demanding, marketers are still failing to meet customer demands in all aspects of the customer journey.
The paper has been split into five key themes, highlighting what marketers should be getting involved in during 2016, supported by research and stats from The IRUK Top500 Report and other relevant sources.
The themes covered in this paper include:
GET TO KNOW YOUR CUSTOMER
This explores the importance of understanding the customer and stresses that retailers that sell in the way their customers buy, or want to buy, are more likely to convert visitors.
CREATE THE NEED
This theme looks at key areas in digital marketing such as: SEO, CRO, PPC and re-targeting and gives suggestions on how to make sure a customer chooses you over a competitor.
Although payments may not seem like a natural fit for a marketer but, the ramifications of a badly implemented payments gateway can undo all your hard work in getting a customer to the buy button. This section looks at mobile-friendly options, security and fraud strategies and international payments methods.
AMPLIFY YOUR MESSAGE
If you are thinking about ways of reaching bigger audiences, helpful tips and suggestions are given here on how an online marketplace might be a good move for your business.
DELIVERING ON YOUR PROMISE
Successful marketers are now getting involved with and leveraging their delivery proposition to win more sales. Looking at different types of delivery options, this section gives an overview of needing to optimise fulfilment options to prioritise customer needs.
Want to find out more? Download the guide here