At IBM, we help clients engineer relevant, serendipitous moments, to create loyalty and build advocacy, fuelled by analytics and the power of cognitive solutions.
Leading Retailers use digital analytics and social sentiment to gain a deep understanding of their customers. The next step for brands is to deepen this engagement by taking action on recommendations from cognitive systems that learn and develop expertise as they consume data.
Cognitive Commerce is one method to engineer serendipity. But in short – Cognitive Commerce is commerce done better.
- Cognitive systems are able to learn their behaviour through education
- They support forms of expression that are more natural for human interaction.
- Their primary value is their expertise.
- They continue to evolve their reasoning approach as they experience new information, scenarios and responses.
If you’d like to discuss all this and more, please book a meeting in the Top 500 Lounge by emailing Jessica Owen firstname.lastname@example.org visit http://ibm.biz/b2c-ecommerce to find out more about cognitive commerce.