Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017



Digital Payments Theatre


Overview
“Payments” put the ‘commerce’ into ‘ecommerce’
The variety, capabilities and sales-effectiveness of the rapidly-developing payments scene offer new opportunities for retailers. In this feature we draw out the variety and commercial relevance of a broad swathe of new and enhanced areas, showing how even the most mature elements of your multichannel landscape can offer new opportunities to grow your business’ scale and profitability.
In the Digital Payments Theatre the topic becomes commercial and strategic – take advantage of these ready-to-deploy options before your competitors do!
• Smoothing checkout
• Cultural relevance
• New markets
• Conversation rate optimisation
• Cross-channel
• CRM and loyalty
• Mobile and tablet
• Fraud control
• Speed, sale and cost
Got something payments related to shout about? Contact the team


Sponsors



Day 1 : 27 April


11.00 - 11.20

 

China in your hands


Unlock the gates to the world’s biggest ecommerce market


Paul Winslow, Marketing and Communications Manager, PaySec


 
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    11.30 - 11.50

     

    Klarna - Smooth payments


    Find out how Klarna is reinventing payment for the next phase of commerce development.


    Dan Horlor, International Business Development Manager, Klarna

    Jon Sheard, Head of Enterprise Sales UK, Klarna


     
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    12:00 - 12:20

     

    Smart strategies to avoid checkout abandonment and increase conversions.


    Despite all the effort and costs that goes into marketing ecommerce sites through social media and paid search, so often the checkout process is overlooked. So many of those consumers who you thought were going to buy from you actually abandon the process during the checkout phase. How can you protect yourself against this? What is critical for the consumer to reduce the risk of abandonment? What investments can be made and what measures can be put in place to increase your conversions? What is the perfect seamless checkout? There is no magic silver bullet but in this short presentation, Simon Bennett will provide some top tips and advice for merchants looking to optimise their checkouts.  


    Simon Bennett, Sales Manager, Ingenico ePayments


     
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    12.30 - 12.50

     

    Detect & Deter: What Are Fraudsters Up To?


    Learn about current global criminal techniques and trends affecting eCommerce and Mobile retail.


    Zach Pitts, Director of Sales, Kount


     
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    14.00 - 14.20

     

    Mobile, alternative payment methods and cross-border: drivers for your e-commerce success.


    By 2020, global mobile e-commerce and alternative payments method will account for the majority of the e-commerce transactions and cross-border e-commerce will be at least one third of all sales. Which are the opportunities for the UK e-commerce retailers? How to leverage on mobile and alternative payment methods? How to deal effectively with cross-border e-commerce? Loviit, the e-payment enabler of DOCOMO Digital, will share some ideas on how to implement a fast, secure, simple and flexible payment solution to grow your e-commerce business.


    Marcel Vaschauner, Loviit Founder and Executive Board Member, Loviit


     
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    15:00 - 15:20

     

    Let’s go international! Smart strategies for expanding your eCommerce business across borders.


    Thank global, act local! As the UK market becomes saturated with multiple sellers of the same goods and services, many merchants are looking at ways to expand their businesses to new territories in other countries. Knowing where to start on an international journey can be a daunting prospect and with all the energy and investment that goes into building the perfect eCommerce site, so often the payments process is overlooked. There is no ‘one size fits all’ and even the very largest businesses take a phased approach when it comes to international expansion. Julian Wallis will provide a high level overview of the topics and challenges that merchants should expect to face when seeking to expand their business across borders, reduce cart abandonment and maximise the revenue opportunities. The key themes that will be covered include alternative payments and localisation.


    Julian Wallis, Head of Sales, Ingenico ePayments


     
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    15.30 - 16.00

     

    Crowdfunding as an upselling technique


    In this talk, you will find out how to leverage the power of the crowd for your online shop. Whether you're a specialised webshop or a large retailer with a wide range of offerings, learn about the tricks of friend-to-friend marketing through crowdfunding and how it reduces customer acquisition costs. You will get insights into the technology, the steps necessary to implement crowd payments and how to develop a user journey around them that will excite your customers. We will also dive into a concrete example from a highly competitive industry where the crowd effect increased transaction volume by 25% within 3 months.


    Jakob Reiter, CTO, Simple Wish


     
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    Day 2 : 28 April


    10.30 - 10.50

     

    Crowdfunding as an upselling technique


    In this talk, you will find out how to leverage the power of the crowd for your online shop. Whether you're a specialised webshop or a large retailer with a wide range of offerings, learn about the tricks of friend-to-friend marketing through crowdfunding and how it reduces customer acquisition costs. You will get insights into the technology, the steps necessary to implement crowd payments and how to develop a user journey around them that will excite your customers. We will also dive into a concrete example from a highly competitive industry where the crowd effect increased transaction volume by 25% within 3 months.


    Jakob Reiter, CTO, Simple Wish


     
  •      
       
         
       

    11.30 - 11.50

     

    Klarna - Smooth payments


    Find out how Klarna is reinventing payment for the next phase of commerce development.


    Dan Horlor, International Business Development Manager, Klarna

    Jon Sheard, Head of Enterprise Sales UK, Klarna


     
  •      
       
         
       

    12.00 - 12.20

     

    Payments 101: How to Increase Checkout Conversion and Scale on mobile


    Over the past two years, the world of payments has rapidly evolved. From the explosion of mobile to Apple Pay and bitcoin - there has never been so much interest - and noise - within the checkout. Amid the confusion, your business needs to focus on conversion and scaling to reach your customers globally. Attend this session for an educational conversation on how mobile, fraud, PCI compliance, global scalability and various wallets will impact your business in the future.


    Jeremey Cornwall, European Enterprise Sales Manager, Braintree


     
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    12.30 - 12.50

     

    Detect & Deter: What Are Fraudsters Up To?


    Learn about current global criminal techniques and trends affecting eCommerce and Mobile retail.


    Zach Pitts, Director of Sales, Kount


     
  •      
       
         
       

    13.30 - 13.50

     

    China in your hands


    Unlock the gates to the world’s biggest ecommerce market


    Paul Winslow, Marketing and Communications Manager, PaySec


     
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