Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017

Anicca Workshop, 27 April

Social Shopping - Inspire, Influence and Shop: Examining the current landscape and potential value of social shopping for retailers

  • Location: Room 3 | Time: 14.00 - 15.00


  • Samantha Hearn, Head of Social Media, Anicca

  • Samantha Hearn, Head of Social Media, Anicca


Using her own experiences of campaigns delivered for national retailers, Samantha discusses the use of social media as a sales tool and the challenges faced by retailers today. She presents her thoughts on owned social media vs. third party sites and goes through the often overlooked benefits of this versatile channel.

Samantha provides practical tips on crafting an effective social media marketing strategy and shares her thoughts on the future of social.


0116 2547224

Anicca Digital Ltd, The Crescent, 2-14 King Street, Leicester, LE1 6RX