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IRX 2016 – InternetRetailing Expo
Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017



Bronto Workshop, 28 April

Revenue Rescue: Saving Sales When Shoppers Stray

  • Location: Room 3 | Time: 11.00 - 12.00

Speaker

  • Saima Alibhai, Client Services Manager, Bronto Software

  • Saima Alibhai, Client Services Manager, Bronto Software

Synopsis

In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the shopping process: product pages and the online shopping basket. The fact that abandonment rates are increasing should not be a cause for alarm – these are low-hanging fruit for retailers.

Saima will reveal the findings from an audit of the remarketing efforts of more than 100 UK retailers. She will identify key lessons for marketers when it comes to optimising the online checkout process and reducing abandoned product pages and shopping baskets.

You will leave the session with tips for turning potential lost sales into actual revenue:

  • Checkout process attributes that can cause shoppers to stray
  • Strategies top retailers are using to convert more shoppers into buyers
  • Post-abandonment tactics that bring customers back

Contact

Tel: +44 203 640 2040 Bronto Software 3rd Floor 21 Faringdon Road London EC1M 3HA


Website: bronto.co.uk/uk