In this multi-device, cross-channel world of commerce, there are two critical moments when consumers tend to stray from the shopping process: product pages and the online shopping basket. The fact that abandonment rates are increasing should not be a cause for alarm – these are low-hanging fruit for retailers.

Saima will reveal the findings from an audit of the remarketing efforts of more than 100 UK retailers. She will identify key lessons for marketers when it comes to optimising the online checkout process and reducing abandoned product pages and shopping baskets.

You will leave the session with tips for turning potential lost sales into actual revenue:

• Checkout process attributes that can cause shoppers to stray
• Strategies top retailers are using to convert more shoppers into buyers
• Post-abandonment tactics that bring customers back