The workshop will be led by Mark Wilding, one of the team of experts in digital communication and data analytics at GI Insight.
This lively presentation will cover all the burning platforms that marketers and analysts face today; driving sales from abandoned baskets, knowing your browsers and enticing them to purchase, successful cross selling and re-engaging lapsers.
Mark will share how Campaign enables you to connect in real time to your customers enriched with behavioral insight informing your content selection by customer type. All leading to a more positive communication customer experience and sales.
Mark will be joined by Javinder Singh, Marketing Director of a virtual retailer, Blue Sky, who will be questioning how on-line retailers can benefit and grow their businesses using personalized customer communication.