Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017

iAdvize, 27 April

How House of Fraser are making live chat a key pillar of their real-time customer engagement strategy.

  • Location: Room 3 | Time: 15.00 - 16.00


  • Stephen Brennan, Contact Centre Support Services Manager, House of Fraser

  • Fran├žois Hotte, Customer Engagement Specialist, iAdvize


During this workshop we will look into how House of Fraser have deployed live chat, why they chose this communication channel for their online customer engagement strategy and what results they have achieved so far. This insight will be given by Stephen Brennan, Contact Centre Support Services Manager at House of Fraser. Fran├žois Hotte, Customer Engagement Specialist at iAdvize will also highlight how the chat engagement strategy is being optimised in order to generate maximum impact in terms of customer satisfaction and online sales.


Miranda Hobbs