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IRX 2016 – InternetRetailing Expo
Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017

PRWD Workshop, 28 April

A Story of Untapped Potential: The Growth Strategy That’s Being Ignored

  • Location: Room 2 | Time: 11.00 - 12.00


  • Paul Rouke, Founder & Director, PRWD

  • Paul Rouke, Founder & Director, PRWD


Most businesses see customer acquisition as the key to their online success and invest accordingly. But slowly but surely, the returns are diminishing and then where do you go from there? Well, there’s a business growth strategy that’s staring you right in the face: conversion optimisation.


Recently, Founder & Director of PRWD Paul Rouke asked 17 global pioneers of conversion optimisation why the biggest growth lever available to businesses today is still being neglected. In this workshop, Paul will explain why it’s currently being ignored and more importantly, how it can provide genuine business growth.


You will leave this session armed with the knowledge of:

  • Why conversion optimisation hasn’t been successful for a number of businesses so far
  • Why you need to build an optimisation culture from the C-Suite down to all-levels of the business
  • The first steps to building a comprehensive optimisation process that works for your business



PRWD Ltd, 22 Lever Street, Manchester, M1 1EA

Website: www.prwd.co.uk