Google Shopping has become “the place to be” for online retailers. With more and more advertisers and increased complexity of the platform, we now need to go beyond traditional Search Marketing optimisation to outperform the competition and maintain sustainable, superior ROI levels. The ability to bid at the most granular level directly from feed will determine success or disappointment on this channel.
Join our workshop to discover key strategies to maximise your performance on this platform and optimise the ROI of your advertising spend. Learn more about an innovative approach to combine data exploration and a better understanding of online buying behavior to make the most of your Google ad spend:
- The challenges of online advertising and the evolution of Search Marketing.
- The latest Google Shopping features and optimisation strategies for your campaigns.
- Case studies for clients that were able to significantly optimise their performance on this platform.