Internet Retailing Expo 27 - 28 April 2016 NEC birmingham
Internet Retailing Expo 2017

Virtual Logistics, 28 April

How Gen M is revolutionizing omnichannel retail forcing businesses to change: A look at trends and how to take advantage of these trends in the next 3 years

  • Location: Room 1 | Time: 11.00 - 12.00


  • Robin H. Smith, Co-founder and GM of Sales & Marketing

  • Robin H. Smith, Co-founder and GM of Sales & Marketing


In the next three years, the retail landscape will be almost unrecognizable. We will have Gen M and Gen Z to thank for these changes. For the first time, Gen M (Millennials) and Gen Z (Post Millennials) are pulling the preceding
generations forward with their retail likes and dislikes, enabled by the internet and their attachment to mobile. This session examines how the Gen M and Gen Z search for authentic experience is changing businesses from the supply chain upward. With experience becoming central to any retail business’ success, VL looks at how generating a fulfilling customer experience time after time in the retail sphere starts with backend omnichannel data integration through discussion of best practices.


Robin H. Smith


3190 Ridgeway Drive, Unit 35, Mississauga, Ontario L5L 5S8, Canada