In the next three years, the retail landscape will be almost unrecognizable. We will have Gen M and Gen Z to thank for these changes. For the first time, Gen M (Millennials) and Gen Z (Post Millennials) are pulling the preceding
generations forward with their retail likes and dislikes, enabled by the internet and their attachment to mobile. This session examines how the Gen M and Gen Z search for authentic experience is changing businesses from the supply chain upward. With experience becoming central to any retail business’ success, VL looks at how generating a fulfilling customer experience time after time in the retail sphere starts with backend omnichannel data integration through discussion of best practices.